Matt Snyman's Incoherent wordspace

There is something supremely satisfying about making a video. It’s like scratching an itch that’s somewhere on the inside of your skull. At least for me. With this project I feel I well and truly scratched that itch.

The project in question was a competition video for Chevrolet Cars. There’s not a lot of them here in the UK, but I hear they’re rather sizeable stateside.

Anyway the competition was to make them an Ad that could run on the Superbowl (another American thing). Which i’m sad to say, is not actually a gigantically   over-sized bowl, or even anything to do with bowls for that matter.

But I digress, we made an Ad. And it was good. And it got into the final round of the competition. Which is also good. Then we didn’t win, which wasn’t so good. But there was some great competition from some very talented filmmakers who were also scratching big itches.

Then I made a directors cut, which is better (‘cause it’s longer.) and I’ve posted that here. Also I’ve included a ‘making of’ video below, where you can see all the toil and hotdogs required to make such brain scratching video type things.